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The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter; Westjohn, Stanford A.; Semenov, Alexey V. - In: Journal of international marketing 21 (2013) 4, pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
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The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
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Eastern versus Western culture pricing strategy : superstition, lucky numbers, and localization
Westjohn, Stanford A.; Roschk, Holger; Magnusson, Peter - In: Journal of international marketing 25 (2017) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10011656789
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Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter; Westjohn, Stanford A.; Sirianni, Nancy J. - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
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Trust propensity across cultures : the role of collectivism
Westjohn, Stanford A.; Magnusson, Peter; Franke, George R. - In: Journal of international marketing 30 (2022) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10012872564
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856