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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
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Konsumentenverhalten
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Brand image
10
Fashion
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Markenimage
10
Mode
10
Brand management
8
Markenführung
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Brand
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Markenartikel
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Brand loyalty
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Kulturelle Identität
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South Korea
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Geschlecht
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Measurement
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National culture
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Nationalkultur
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Südkorea
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Welt
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World
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Beziehungsmarketing
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Brand equity
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Culture
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Customer satisfaction
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International marketing
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Messung
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Relationship marketing
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United States
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Bekleidungsindustrie
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Brand attachment
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Brand awareness
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Brand choice overload
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Yoo, Boonghee
4
Ma, Jieqiong
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Yang, Jie
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Donthu, Naveen
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Hong, JungHwa
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Lee, Seung-hee
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Lenartowicz, Tomasz
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Journal of business research : JBR
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International marketing review
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Hybrid car purchase intentions : a cross-cultural analysis
Oliver, Jason D.
;
Lee, Seung-hee
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 96-103
Persistent link: https://www.econbiz.de/10003987423
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2
Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE
Yoo, Boonghee
;
Donthu, Naveen
;
Lenartowicz, Tomasz
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 193-210
Persistent link: https://www.econbiz.de/10009270629
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3
Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee
;
Shin, Geon-Cheol
- In:
International marketing review
34
(
2017
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
Saved in:
4
The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong
;
Yang, Jie
;
Yoo, Boonghee
- In:
Journal of business research : JBR
108
(
2020
),
pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
Saved in:
5
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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