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Hybrid car purchase intentions : a cross-cultural analysis
Oliver, Jason D.; Lee, Seung-hee - In: The journal of consumer marketing 27 (2010) 2/3, pp. 96-103
Persistent link: https://www.econbiz.de/10003987423
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Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE
Yoo, Boonghee; Donthu, Naveen; Lenartowicz, Tomasz - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 193-210
Persistent link: https://www.econbiz.de/10009270629
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Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee; Shin, Geon-Cheol - In: International marketing review 34 (2017) 6, pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
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The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
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The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254
Persistent link: https://www.econbiz.de/10012665711