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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
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Emotion
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India
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Indien
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Relationship marketing
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Marshall, Roger
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Sharma, Piyush
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European journal of marketing : EJM
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Journal of international consumer marketing
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ECONIS (ZBW)
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Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
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Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
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