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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
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Konsumentenverhalten
83
Beziehungsmarketing
25
Relationship marketing
25
Social Web
23
Social web
23
Malaysia
21
Customer satisfaction
20
Kundenzufriedenheit
20
PLS-SEM
18
Online retailing
17
Online-Handel
17
Service quality
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Dienstleistungsqualität
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China
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Asia
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E-commerce
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Einzelhandel
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Electronic Commerce
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Partial least squares
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Partielle kleinste Quadrate
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Retail trade
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Asien
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Holiday behaviour
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Urlaubsverhalten
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Arbeitszufriedenheit
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Job satisfaction
10
Kleinste-Quadrate-Methode
10
Least squares method
10
Marketing
10
Structural equation model
10
Strukturgleichungsmodell
10
Work behaviour
10
Brand image
9
Confidence
9
Kulturelle Identität
9
Marketing management
9
Marketingmanagement
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Fam, Kim-Shyan
9
Seo, Yuri
2
Singh, Gurmeet
2
Boon Liat Cheng
1
Cham, Tat Huei
1
Che, Yu
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Chung, Kim
1
Chung, Kim-choy
1
Cruz, Angela Gracia B.
1
Devi, Karishma Kavita
1
Gray, Vaughan
1
Grohs, Reinhard
1
Hiram Ting
1
Holdsworth, David K.
1
Luk, Chung-leung
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McNeill, Lisa S.
1
Naz, Rafia
1
Waller, David
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Wan, Wendy W. N.
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Yi, Mandy Tan Chia
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Asia-Pacific journal of business administration
1
International journal of business and economics
1
Journal of Asia Pacific business
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
Psychology & marketing
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Qualitative market research : an international journal
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
9
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1
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim-Shyan
;
Boon Liat Cheng
;
Cham, Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
2
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim-Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
3
Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung
;
Wan, Wendy W. N.
;
Chow, Raymond P. M.
; …
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
Saved in:
4
Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy
;
Fam, Kim-Shyan
;
Holdsworth, David K.
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
Saved in:
5
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim-Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
6
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim-Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
7
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim-Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
8
Cross-cultural food consumption behavior of consumers in Fiji
Devi, Karishma Kavita
;
Singh, Gurmeet
;
Naz, Rafia
;
Fam, …
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 105-126
Persistent link: https://www.econbiz.de/10011316489
Saved in:
9
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
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