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On becoming a culturally plural consumer

Sankaran, K.; Demangeot, Catherine - In: The journal of consumer marketing 28 (2011) 7, pp. 540-548

Persistent link: https://www.econbiz.de/10009407489

Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being

Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1186-1194

Persistent link: https://www.econbiz.de/10009756089

Consumer multiculturation : consequences of multicultural identification for brand knowledge

Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine - In: Brands : interdisciplinary perspectives, (pp. 215-241). 2015

Persistent link: https://www.econbiz.de/10010478959

Practising conviviality : social uses of ethnic cuisine in an Asian multicultural environment

Zafari, Katayoun; Allison, Gareth; Demangeot, Catherine - In: The journal of consumer marketing 32 (2015) 7, pp. 564-575

Persistent link: https://www.econbiz.de/10011482291

Consumer mobility and well-being among changing places and shifting ethnicities

Demangeot, Catherine; Bröckerhoff, Aurélie; Kipnis, Eva; … - In: Marketing theory 15 (2015) 2, pp. 271-278

Persistent link: https://www.econbiz.de/10011494634

Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research

Demangeot, Catherine (contributor) - 2015

Persistent link: https://www.econbiz.de/10011296994

Multicultural marketplaces

Demangeot, Catherine - 2015

This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area

Persistent link: https://www.econbiz.de/10012679139

Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts

Slater, Stephanie; Demangeot, Catherine - In: Journal of business research : JBR 134 (2021), pp. 702-715

Persistent link: https://www.econbiz.de/10012643951

Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective

Galalae, Cristina; Kipnis, Eva; Demangeot, Catherine - In: Journal of business research : JBR 115 (2020), pp. 160-173

Persistent link: https://www.econbiz.de/10012271059

Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets

Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141

Persistent link: https://www.econbiz.de/10012007222