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Culture
Dienstleistungsqualität
11
Consumer behaviour
10
Konsumentenverhalten
10
Service quality
10
Großbritannien
9
United Kingdom
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Bildungsertrag
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Pakistan
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Environmental consciousness
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Finland
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Finnland
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National culture
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Nationalkultur
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SME
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Umweltbewusstsein
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Öko-Produkt
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Advertising effects
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Akademiker
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Bildungsinvestition
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Brand image
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Corporate culture
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Cultural identity
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Eltern
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Führungsstil
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Green marketing
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Higher education institution
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Saleem, Salman
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Kuusik, Andres
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Larimo, Jorma
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Luomala, Harri T.
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Ummik, Kadi
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Ur Rahman, Saleem
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Baltic journal of management
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Journal of international consumer marketing
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ECONIS (ZBW)
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1
Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study
Ur Rahman, Saleem
;
Luomala, Harri T.
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012650583
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2
Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
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3
Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Saleem, Salman
;
Larimo, Jorma
;
Ummik, Kadi
;
Kuusik, Andres
- In:
Baltic journal of management
10
(
2015
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
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