//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer integration"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wertorientierte Gestaltung von...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer integration
Social Web
Beziehungsmarketing
3,379
Relationship marketing
3,379
Shareholder Value
786
Shareholder value
786
Deutschland
766
Germany
766
Theorie
715
Theory
715
Consumer behaviour
409
Konsumentenverhalten
409
Customer value
305
Kundenwert
305
Customer satisfaction
254
Kundenzufriedenheit
254
Marketing management
247
Marketingmanagement
247
Lieferantenmanagement
236
Supplier relationship management
236
USA
213
United States
213
Social web
211
E-commerce
209
Electronic Commerce
209
Dienstleistungsqualität
178
Service quality
178
Corporate Governance
165
Corporate governance
165
Kundenintegration
157
Brand management
150
Markenführung
150
Strategic management
132
Strategisches Management
132
Innovation management
126
Innovationsmanagement
126
Stakeholder
120
Controlling
112
Management control
112
Internet marketing
111
more ...
less ...
Online availability
All
Undetermined
71
Free
3
Type of publication
All
Article
342
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
2,362
Aufsatz in Zeitschrift
2,362
Book section
342
Hochschulschrift
95
Thesis
61
Collection of articles of several authors
56
Sammelwerk
56
Aufsatzsammlung
47
Case study
45
Fallstudie
45
Graue Literatur
44
Non-commercial literature
44
Arbeitspapier
22
Ratgeber
22
Working Paper
22
Guidebook
21
Conference paper
19
Konferenzbeitrag
19
Collection of articles written by one author
9
Sammlung
9
Konferenzschrift
8
Lehrbuch
5
Textbook
4
Conference proceedings
3
Festschrift
3
Handbook
2
Handbuch
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Catalog of products and producers
1
Checkliste
1
Elektronischer Datenträger als Beilage
1
Forschungsbericht
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Produkt- und Herstellerübersicht
1
Systematic review
1
more ...
less ...
Language
All
English
217
German
125
Author
All
Büttgen, Marion
5
Dölling, Steffen
5
Möhlenbruch, Dirk
5
Reichwald, Ralf
5
Ozuem, Wilson
4
Ritschel, Falk
4
Beatty, Sharon E.
3
Birker, Benjamin
3
Fließ, Sabine
3
Greve, Goetz
3
Hollebeek, Linda D.
3
Kleinaltenkamp, Michael
3
Michelis, Daniel
3
Bender, Gunnar
2
Bennemann, Stefan
2
Bruhn, Manfred
2
Conduit, Jodie
2
Decker, Alexander
2
Freiling, Jörg
2
Friege, Christian
2
Georgi, Dominik
2
Gómez-Suárez, Mónica
2
Haller, Matthias
2
Hornung, Sabine
2
Ihl, Christoph
2
Jacob, Frank
2
Jiménez-Zarco, Ana Isabel
2
Kumar, V.
2
Malthouse, Edward C.
2
Meyer, Anton
2
Mink, Moritz
2
Ney, Michael
2
Piller, Frank T.
2
Prandelli, Emanuela
2
Reckenfelderbäumer, Martin
2
Robra-Bissantz, Susanne
2
Scherberich, John-Uwe
2
Schröder, Jesko
2
Steinhoff, Fee
2
Stephens, R. Todd
2
more ...
less ...
Published in...
All
Customer engagement : contemporary issues and challenges
14
Handbook of research on customer engagement
11
How to succeed in the digital age : strategies from 17 top managers
8
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Customer-centric marketing strategies : tools for building organizational performance
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
5
Contemporary issues in social media marketing
4
Customer relationship management and the social and semantic web : enabling cliens conexus
4
Handbook of social media management : value chain and business models in changing media markets
4
Kundenintegration : Forum Dienstleistungsmanagement
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Strategic customer relationship management in the age of social media
4
Computer-mediated marketing strategies : social media and online brand communities
3
Customer engagement marketing
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Organizations and social networking : utilizing social media to engage consumers
3
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
3
Strategic uses of social media for improved customer retention
3
The Routledge handbook of service research insights and ideas
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Commodity Marketing : Strategies, Concepts, and Cases
2
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
2
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
2
Customer Relationship Management : the ultimate guide to efficient use of CRM
2
Die wunderbare Wissensvermehrung : wie Open Innovation unsere Welt revolutioniert
2
Digital and social media marketing : a results-driven approach
2
Does marketing need reform? : fresh perspectives on the future
2
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Harnessing the power of social media and web analytics
2
IT-Berater und soziale Medien : wer beeinflusst Technologiekunden?
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Kundenorientierung im Touristikmanagement
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Leveraging computer-mediated marketing environments
2
Marketing im gesellschaftlichen Dialog
2
more ...
less ...
Source
All
ECONIS (ZBW)
342
Showing
1
-
10
of
342
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Context management approach to value co-creation : toward dynamic process model of customer as value co-creator
Fujikawa, Yoshinori
;
Akutsu, Satoshi
;
Ono, Joji
- In:
Global perspectives on service science: Japan
,
(pp. 31-47)
.
2016
Persistent link: https://www.econbiz.de/10011487594
Saved in:
2
Value co-creation and its meaning for customers
Gallan, Andrew S.
;
Go Jefferies, Josephine
- In:
The Routledge handbook of service research insights and …
,
(pp. 322-343)
.
2020
Persistent link: https://www.econbiz.de/10012238673
Saved in:
3
Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas
;
Tachilzik, Thomas
;
Bongaerts, Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10012163391
Saved in:
4
Beitrag von "Communities" zum Customer Value: Begründung aus Sicht des Funktionen-Modells
Haller, Matthias
- In:
The digital economy : Anspruch und Wirklichkeit ; …
,
(pp. 259-273)
.
2004
Persistent link: https://www.econbiz.de/10002101052
Saved in:
5
Social network marketing : customer value, CRM, and competitive actions
Doligalski, Tymoteusz
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 96-113)
.
2014
Persistent link: https://www.econbiz.de/10010241434
Saved in:
6
Valuation of online social networks : an economic model and its application using the case of xing.com
Gneiser, Martin Sebastian
;
Heidemann, Julia
;
Klier, Mathias
- In:
Beiträge zum wertorientierten Kundenbeziehungsmanagement
,
(pp. 39-57)
.
2010
Persistent link: https://www.econbiz.de/10008938933
Saved in:
7
Kunde als Risiko? : Das Customer-Value-Konzept als Herausforderung der Versicherer
Haller, Matthias
;
Maas, Peter
- In:
Risikoforschung und Versicherung : Festschrift für …
,
(pp. 179-214)
.
2004
Persistent link: https://www.econbiz.de/10002431374
Saved in:
8
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica
;
Zanazzi, Luca
;
Mazzoni, Elvis
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011430624
Saved in:
9
Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
Saved in:
10
Co-creation of value proposition: Stakeholders co-creating value propositions of goods and services
Vorbach, Stefan
;
Müller, Christiana
;
Poandl, Elisabeth
- In:
Co-creation : reshaping business and society in the era …
,
(pp. 51-62)
.
2019
Persistent link: https://www.econbiz.de/10011942936
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->