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Co-creation of value : towards an expanded paradigm of value creation
Ramaswamy, Venkatram - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 11-17
Persistent link: https://www.econbiz.de/10003912457
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Strategy and co-creation thinking
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Strategy & leadership : a publication of Strategic … 41 (2013) 6, pp. 5-10
Persistent link: https://www.econbiz.de/10010230260
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Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society
Leavy, Brian; Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 42 (2014) 1, pp. 9-16
Persistent link: https://www.econbiz.de/10010245952
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The principle of co-creative comparative advantage
Chakrabarti, Avik; Ramaswamy, Venkatram - 2013
Persistent link: https://www.econbiz.de/10010211753
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Embracing co-creation thinking in economics
Chakrabarti, Avik; Ramaswamy, Venkatram - 2013
Persistent link: https://www.econbiz.de/10010212569
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The co-creation paradigm
Ramaswamy, Venkatram; Ozcan, Kerimcan - 2014
Persistent link: https://www.econbiz.de/10010355908
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Re-thinking the concept of surplus : embracing co-creation experiences in economics
Chakrabarti, Avik; Ramaswamy, Venkatram - In: The B.E. journal of economic analysis & policy 14 (2014) 4, pp. 1283-1297
Persistent link: https://www.econbiz.de/10010419890
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Building a culture of co-creation at Mahindra
Ramaswamy, Venkatram; Chopra, Naveen - In: Strategy & leadership : a publication of Strategic … 42 (2014) 2, pp. 12-18
Persistent link: https://www.econbiz.de/10010363377
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Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516