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Emotional intelligence as a moderator of coping strategies and service outcomes in circumstances of service failure
Gabbott, Mark; Tsarenko, Yelena; Mok, Wai Hoe - In: Journal of service research : JSR 14 (2011) 2, pp. 234-248
Persistent link: https://www.econbiz.de/10009266738
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay; Bowden, Jana; Gabbott, Mark - In: Journal of marketing theory and practice 25 (2017) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
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Exploring customer engagement valences in the social services
Naumann, Kay; Bowden, Jana; Gabbott, Mark - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
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The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George; Jevons, Colin; Blackshaw, Pete - In: Journal of advertising research 51 (2011), pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
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Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
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Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
Davčik, Nebojša; Langaro, Daniela; Jevons, Colin; … - In: The journal of product & brand management 31 (2022) 1, pp. 163-174
Persistent link: https://www.econbiz.de/10012798142