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~subject:"Customer integration"
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Customer integration
Relationship marketing
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customer participation
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Dong, Beibei
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Arnold, Todd J.
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Chen, Yen Chun
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Evans, Kenneth R.
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Lie, Po-Chien
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Sivakumar, K.
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Journal of the Academy of Marketing Science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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The journal of services marketing
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ECONIS (ZBW)
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How a customer participates matters : "I am producing" versus "I am designing"
Dong, Beibei
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011418354
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2
Customer participation in services : domain, scope, and boundaries
Dong, Beibei
;
Sivakumar, K.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 944-965
Persistent link: https://www.econbiz.de/10011779550
Saved in:
3
Interaction orientation and product development performance for Taiwanese electronic firms : the mediating role of market-relating capabilities
Chen, Yen Chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10011649985
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