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Customer participation management : developing a comprehensive framework and a research agenda
Mustak, Mekhail; Jaakkola, Elina; Halinen, Aino; … - In: Journal of service management 27 (2016) 3, pp. 250-275
Persistent link: https://www.econbiz.de/10011583407
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Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management
Pohlmann, Attila; Kaartemo, Valtteri - In: Industrial marketing management : the international … 63 (2017), pp. 53-68
Persistent link: https://www.econbiz.de/10011730101
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Reshaping the contexts of online customer engagement behavior via artificial intelligence : a conceptual framework
Perez-Vega, Rodrigo; Kaartemo, Valtteri; Lages, Cristiana R. - In: Journal of business research : JBR 129 (2021), pp. 902-910
Persistent link: https://www.econbiz.de/10012509761
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Smart nudging : How cognitive technologies enable choice architectures for value co-creation
Mele, Cristina; Russo Spena, Tiziana; Kaartemo, Valtteri; … - In: Journal of business research : JBR 129 (2021), pp. 949-960
Persistent link: https://www.econbiz.de/10012509773
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Human-AI resource relations in value cocreation in service ecosystems
Kaartemo, Valtteri; Helkkula, Anu - In: Journal of service management 36 (2025) 2, pp. 291-306
Persistent link: https://www.econbiz.de/10015401102