Similar Search Results

Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop

Suh, Taewon; Lee, Sang Bong - In: Electronic commerce research 23 (2023) 3, pp. 1591-1619

Persistent link: https://www.econbiz.de/10014383098

Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions

Suh, Taewon; Moradi, Masoud - In: Journal of business research : JBR 168 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014434840

A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services

Suh, Taewon; Kang, Seok; Kemp, Elyria A. - In: Electronic commerce research 20 (2020) 2, pp. 361-379

Persistent link: https://www.econbiz.de/10012224098

In-Store Experience to Online Experience : Developing a Transition Strategy in Omnichannel Marketing to Enhance Brand Resonance and Co-Creative Actions

Suh, Taewon; Moradi, Masoud - 2022

Out from an academic-practice collaboration, our study aims at a synergistic transition of strategy between channels to create a unified brand experience for customers. Analyzing a surveyed sample of 220 customers gained from the company collaborator’s CRM database, we seek to bridge the gap...

Persistent link: https://www.econbiz.de/10014085229