A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Taewon Suh, Seok Kang, Elyria A. Kemp
| Year of publication: |
2020
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|---|---|
| Authors: | Suh, Taewon ; Kang, Seok ; Kemp, Elyria A. |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 2, p. 361-379
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| Subject: | Engagement | Digital marketing | e-Services | Bayesian networks | Bayes-Statistik | Bayesian inference | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9320-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012224098