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Customer engagement in a Facebook brand community

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Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content

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Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier

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What drives travelers' adoption of user-generated content? : a literature review

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Social media's role in customer experience creation user-generated content quality vs. firm-generated content quality

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Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement

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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement

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