Social media's role in customer experience creation user-generated content quality vs. firm-generated content quality
Olli Tyrväinen, Heikki Karjaluoto and Pinja Karjala
| Year of publication: |
2025
|
|---|---|
| Authors: | Tyrväinen, Olli ; Karjaluoto, Heikki ; Karjala, Pinja |
| Published in: |
Contemporary issues in social media marketing. - London : Routledge, ISBN 978-1-003-41265-6. - 2025, p. 237-258
|
| Subject: | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Produktqualität | Product quality | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003412656-14 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358437