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Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen; Caniëls, Marjolein; Bloemer, Johanna M.; … - In: Marketing theory 15 (2015) 2, pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
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Is more customer control of services always better?
Joosten, Herm; Bloemer, Johanna M.; Hillebrand, Bas - In: Journal of service management 27 (2016) 2, pp. 218-246
Persistent link: https://www.econbiz.de/10011565155
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Consumer motives and willingness to co-create in professional and generic services
Neghina, Carmen; Bloemer, Johanna M.; Birgelen, Marcel van - In: Journal of service management 28 (2017) 1, pp. 157-181
Persistent link: https://www.econbiz.de/10011655006
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Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel; Baumgarth, Carsten; Behnke, Carolin; … - In: The journal of product & brand management 25 (2016) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg - In: Journal of business research : JBR 114 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012257485