Value cocreation in service interactions : dimensions and antecedents
Carmen Neghina (Open University of the Netherlands, the Netherlands and Institute for Management Research, Radbound University Nijmegem, the Netherlands), Marjolein C.J. Caniëls (Open University of the Netherlands, the Netherlands), Josée M.M. Bloemer and Marcel J.H. van Birgelen (Institute for Management Research, Radbourd University Nijmegem, the Netherlands)
| Year of publication: |
June 2015
|
|---|---|
| Authors: | Neghina, Carmen ; Caniëls, Marjolein ; Bloemer, Johanna M. ; Birgelen, Marcel van |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 2, p. 221-242
|
| Subject: | Customers | service-dominant logic | service employees | service interactions | value cocreation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593114552580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011494612