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Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
Saved in:
2
Drivers of sustained brand engagement : cases of long-term customers of hedonic and utilitarian brands in Japan
Ishizuka, Chikako
;
Aoki, Kei
- In:
Journal of marketing analytics : JMA
12
(
2024
)
4
,
pp. 979-989
Persistent link: https://www.econbiz.de/10015138154
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