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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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Museum visitors' heterogeneity and experience processing
Ruiz-Alba, José L.; Nazarian, Alireza; … - In: International journal of hospitality management 78 (2019), pp. 131-141
Persistent link: https://www.econbiz.de/10012012724
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Corporate identity and social media : existence and extension of the organization
Devereux, Luke; Melewar, T. C.; Foroudi, Pantea - In: International studies of management and organization 47 (2017) 2, pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
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Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan; Foroudi, Pantea - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
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Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, Pantea; Marvi, Reza; Colmekcioglu, Nazan - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4355-4388
Persistent link: https://www.econbiz.de/10013455329
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Enhancing value co-creation behaviour in digital peer-to-peer platforms : an integrated approach
Alqayed, Yosef; Foroudi, Pantea; Kooli, Kaouther; … - In: International journal of hospitality management 102 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013185237
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Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza; Foroudi, Pantea; Fakhreddin, Farbod - In: International journal of hospitality management 115 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
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Chapter 25 Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement
Nankali, Alireza; Seyyedamiri, Nader; Gholipour, … - In: The Emerald handbook of multi-stakeholder communication …, (pp. 541-562). 2022
Persistent link: https://www.econbiz.de/10015393386