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How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention? : an empirical analysis
Jebarajakirthy, Charles; Saha, Victor; Goyal, Praveen; … - In: Journal of global information management 30 (2022) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10012799501
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Value co-creation : a review of literature and future research agenda
Saha, Victor; Goyal, Praveen; Jebarajakirthy, Charles - In: The journal of business & industrial marketing 37 (2022) 3, pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
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How co-creation drives the success of public service initiatives? : a case-study based analysis
Saha, Victor; Goyal, Praveen - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 286-306
Persistent link: https://www.econbiz.de/10012623632
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Developing a framework of sustainable consumption in retailing contexts
Saha, Victor; Jebarajakirthy, Charles; Sreen, Naman; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 178-188
Persistent link: https://www.econbiz.de/10014631687