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Co-creation in hotel service innovation using smart phone apps : an empirical study
Sarmah, Bijoylaxmi; Kamboj, Shampy; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2647-2667
Persistent link: https://www.econbiz.de/10011777136
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Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy; Rahman, Zillur - In: Qualitative market research : an international journal 20 (2017) 3, pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur; Goyal, … - In: International journal of information systems in the … 8 (2016) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
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Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy; Sharma, Manika - In: International journal of consumer studies 47 (2023) 2, pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
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Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek; Kamboj, Shampy; Sarmah, Bijoylaxmi; … - In: International marketing review 40 (2023) 4, pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
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Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi; Shukla, Yupal; Chatterjee, Ravi; … - In: International journal of emerging markets 18 (2023) 9, pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774