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Development and implementation of customer solutions : a study of process dynamics and market shaping

Biggemann, Sergio; Kowalkowski, Christian; Maley, Jane; … - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1083-1092

Persistent link: https://www.econbiz.de/10010223466

Building in sustainability, social responsibility and value co-creation

Biggemann, Sergio; Williams, Martin; Kro, Gunn - In: The journal of business & industrial marketing 29 (2014) 4, pp. 304-312

Persistent link: https://www.econbiz.de/10010382821

Brand co-creation through social actor engagement

Yuksel, Kamer; Ballantyne, David; Biggemann, Sergio - In: Customer engagement : contemporary issues and challenges, (pp. 211-235). 2016

Persistent link: https://www.econbiz.de/10011430764

Value co-creation : the role of actor competence

Waseem, Donia; Biggemann, Sergio; Garry, Tony - In: Industrial marketing management : the international … 70 (2018), pp. 5-12

Persistent link: https://www.econbiz.de/10011863729

Value creation in art galleries : a service logic analysis

Williams, Martin; Biggemann, Sergio; Tóth, Zsófia - In: Australasian marketing journal 28 (2020) 1, pp. 47-56

Persistent link: https://www.econbiz.de/10012253915

The co-creative practice of forming a value proposition

Kowalkowski, Christian; Persson, Oscar; Röndell, Jimmie G. - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1553-1570

Persistent link: https://www.econbiz.de/10009697982

Archetypes of service innovation : implications for value cocreation

Helkkula, Anu; Kowalkowski, Christian; Tronvoll, Bård - In: Journal of service research : JSR 21 (2018) 3, pp. 284-301

Persistent link: https://www.econbiz.de/10011916505

Archetypes of Service Innovation : Implications for Value Cocreation

Helkkula, Anu - 2018

Service innovation is a key source of competitive differentiation across firms and markets. Despite growing attention from practitioners and academics alike, systematic scholarly inquiry into service innovation's diverse theoretical foundations has to date been limited. This article explores...

Persistent link: https://www.econbiz.de/10012931152

Business actor engagement : exploring its antecedents and types

Ekman, Peter; Röndell, Jimmie G.; Anastasiadou, Elena; … - In: Industrial marketing management : the international … 98 (2021), pp. 179-192

Persistent link: https://www.econbiz.de/10013206353

The co-evolution of actor engagement and value co-creation on digital platforms

Hendricks, Leeya; Matthyssens, Paul; Kowalkowski, Christian - 2025

Persistent link: https://www.econbiz.de/10015371651