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Customer integration
Australia
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Australien
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Consumer behaviour
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Relationship marketing
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Kundenintegration
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Customer satisfaction
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Markenimage
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Kundenzufriedenheit
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Bibliometrie
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Brand management
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Corporate social responsibility
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Customer engagement
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Markenführung
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Viral marketing
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China
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Conjoint analysis
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Consumer attitudes
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Corporate Social Responsibility
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Genossenschaft
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Soutar, Geoffrey N.
8
Harrigan, Paul
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Fujita, Momoko
3
Roy, Sanjit
3
Jarvis, Wade
2
O'Brien, Ingrid M.
2
Ouschan, Robyn
2
Balaji, M. S.
1
Burton, Henry J.
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Ceric, Arnela
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D'Alessandro, Steven
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Jiang, Yangyang
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Johnson, Lester W.
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Journal of business research : JBR
2
Disciplining the undisciplined? : perspectives from business, society and politics on responsible citizenship, corporate social responsibility and sustainability
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
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Journal of service theory and practice : JSTP
1
Technological forecasting & social change : an international journal
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The Cornell hospitality quarterly
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ECONIS (ZBW)
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Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
Saved in:
2
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Saved in:
3
Customer engagement in CSR : a utility theory model with moderating variables
Jarvis, Wade
;
Ouschan, Robyn
;
Burton, Henry J.
;
Soutar, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 833-853
Persistent link: https://www.econbiz.de/10011730640
Saved in:
4
Co-creating a CSR strategy with customers to delivere greater value
O'Brien, Ingrid M.
;
Jarvis, Wade
;
Soutar, Geoffrey N.
; …
- In:
Disciplining the undisciplined? : perspectives from …
,
(pp. 89-107)
.
2018
Persistent link: https://www.econbiz.de/10011810081
Saved in:
5
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
6
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
7
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
8
The antecedents and consequences of value co-creation behaviors in a hotel setting : a two-country study
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
;
Jiang, …
- In:
The Cornell hospitality quarterly
61
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012259308
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