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Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: Marketing intelligence & planning 41 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
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The effect of equity on value co-creation in business relationships
Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
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Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W. - In: Handbook of research on customer engagement, (pp. 311-328). 2019
Persistent link: https://www.econbiz.de/10013163393
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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378