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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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Social media content, customer engagement and brand equity : US versus Korea
Lee, Jungwon; Park, Cheol - In: Management decision 60 (2022) 8, pp. 2195-2223
Persistent link: https://www.econbiz.de/10013350343
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Two-sided effects of customer participation : roles of relationships and social-interaction values in social services
Park, Cheol; Lee, Heejung; Jun, Jongkun; Lee, Thaemin - In: Service business 12 (2018) 3, pp. 621-640
Persistent link: https://www.econbiz.de/10011915173