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The performance effects of creative imitation on original products : evidence from lab and field experiments
Wang, Liangyan; Wu, Brian; Pechmann, Cornelia; Wang, Yitong - In: Strategic management journal 44 (2023) 1, pp. 171-196
Persistent link: https://www.econbiz.de/10013474117
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Improving donation service design : expanding choice to increase perceived justice and satisfaction
North, Nea; Pechmann, Cornelia - In: The journal of services marketing 38 (2024) 5, pp. 564-577
Persistent link: https://www.econbiz.de/10015110361