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Evaluation context's role in driving positive word-of-mouth intentions

Wien, Anders Hauge; Olsen, Svein O. - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 504-513

Persistent link: https://www.econbiz.de/10009690918

Food risk and knowledge in the satisfaction-repurchase loyalty relationship

Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 521-536

Persistent link: https://www.econbiz.de/10003905844

Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment

Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 78-101

Persistent link: https://www.econbiz.de/10009492369

Satisfaction strength and intention to purchase a new product

Tudoran, Ana Alina; Olsen, Svein O.; Dopico, Domingo C. - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 391-405

Persistent link: https://www.econbiz.de/10009668417

Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level

Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 590-613

Persistent link: https://www.econbiz.de/10010127935

Nonlinear effects between satisfaction and loyalty : an empirical study of different conceptual relationships

Ho Huy Tuu; Olsen, Svein O. - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 239-251

Persistent link: https://www.econbiz.de/10008840807

The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship

Ho Huy Tuu; Olsen, Svein O.; Pham Thi Thuy Linh - In: The journal of consumer marketing 28 (2011) 5, pp. 363-375

Persistent link: https://www.econbiz.de/10009272079

The GRID scale : a new tool for measuring service mixed satisfaction

Audrezet, Alice; Olsen, Svein O.; Tudoran, Ana Alina - In: The journal of services marketing 30 (2016) 1, pp. 29-47

Persistent link: https://www.econbiz.de/10011445610

Analyzing the returns of the first transaction satisfaction on intention to purchase and willingness to pay : evidence for new food products

Tudoran, Ana Alina; Olsen, Svein O. - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 372-386

Persistent link: https://www.econbiz.de/10011695158

Satisfaction Strength and Intention to Purchase a New Product

Tudoran, Alina A.; Olsen, Svein O.; Dopico, Domingo - 2012

This study examines the role of satisfaction strength on the correspondence between reported satisfaction and intention to purchase a new product. The market testing underlying this study analyzes the market opportunities for a novel prototype. The research was conducted at a central location...

Persistent link: https://www.econbiz.de/10014163497