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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects

Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156

Persistent link: https://www.econbiz.de/10011308510

Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship

Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183

Persistent link: https://www.econbiz.de/10011524066

Perceived brand quality as a way to superior customer perceived value crossing by moderating effects

Vera, Jorge - In: Journal of Product & Brand Management 24 (2015) 2, pp. 147-156

Purpose – The purpose of this paper is to assess the relationship between perceived brand quality (PBQ), customer perceived value (CPV) and disposition to pay a higher price (DHP) for a product. Such an assessment also seeks to determine if consumer involvement and brand performance...

Persistent link: https://www.econbiz.de/10014896872

Service quality dimensions and superior customer perceived value in retail banks : an empirical study on Mexican consumers

Vera, Jorge; Trujillo, Andrea - In: Journal of retailing and consumer services 20 (2013) 6, pp. 579-586

Persistent link: https://www.econbiz.de/10010128298

Domestic confinement crisis and its un-intensifying effect on service quality expectations towards e-stores : the case of the COVID-19 pandemic in Mexico

Vera, Jorge; Trujillo-León, Andrea; Vásquez-García, … - In: The international review of retail, distribution and … 32 (2022) 2, pp. 167-183

Persistent link: https://www.econbiz.de/10013274209