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Revolutionising customer service : shifting from order management to customer experience

Van den Meutter, Pieter; Heesewijk, Peter-Paul van; … - In: Journal of supply chain management, logistics and … 7 (2024) 1, pp. 25-33

Persistent link: https://www.econbiz.de/10015083645

Typology of Potential Benefits of Mass Customization Offerings for Customers : An Exploratory Study of the Customer Perspective

Bauer, Hans H. - 2010

In order to utilize the full potential of mass customization (MC), the first objective of this study is to develop a differentiated typology of potential benefits which different MC offerings can generate for consumers. Therefore, a theoretical-conceptual approach is complemented by 20 in-depth...

Persistent link: https://www.econbiz.de/10014195898

Contingent response to self-customization procedures : implications for decision satisfaction and choice

Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763

Persistent link: https://www.econbiz.de/10003926924

Consumer satisfaction with a mass customized Internet apparel shopping site

Lee, Hyun-hwa; Damhorst, Mary L.; Campbell, J. R.; … - In: International journal of consumer studies 35 (2011) 3, pp. 316-329

Persistent link: https://www.econbiz.de/10009153232

"I love the value from shopping at mass merchants!" : consequences of multichannel shopping value

Kim, Jihyun; Lee, Hyun-hwa - In: Journal of marketing channels : ... distribution … 21 (2014) 1, pp. 18-30

Persistent link: https://www.econbiz.de/10010347439

Beauty or function? : how different mass customization toolkits affect customers' process enjoyment

Schnurr, Benedikt; Scholl-Grissemann, Ursula - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 335-343

Persistent link: https://www.econbiz.de/10011477110

The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands

Yoo, Jungmin; Park, Minjung - In: Journal of business research : JBR 69 (2016) 12, pp. 5775-5784

Persistent link: https://www.econbiz.de/10011597505

An integrated framework for product line design for modular products : product attribute and functionality-driven perspective

Goswami, Mohit; Daultani, Yash; Tiwari, Manoj Kumar - In: International journal of production research 55 (2017) 13/14, pp. 3862-3885

Persistent link: https://www.econbiz.de/10011671442

Enhancing consumer value of the co-design experience in mass customization

Turner, Frances; Merle, Aurélie; Gotteland, David - In: Journal of business research : JBR 117 (2020), pp. 473-483

Persistent link: https://www.econbiz.de/10012287167

An online community-based dynamic customisation model : the trade-off between customer satisfaction and enterprise profit

Wang, Yu; Wu, Jiacong; Lin, Li; Shafiee, Sara - In: International journal of production research 59 (2021) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10012425087