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The antedecents of re-purchase intentions : the service quality perspective

Perrone, Anthony; Wong, Ho Yin - In: International journal of services, economics and management 5 (2013) 3, pp. 203-221

Persistent link: https://www.econbiz.de/10010255102

The antecedents of word-of-mouth behaviour : the service quality perspective

Wong, Ho Yin; Perrone, Anthony - In: Strategic marketing in fragile economic conditions, (pp. 185-202). 2014

Persistent link: https://www.econbiz.de/10010416837

An integrated-process model of service quality, istitutional brand and behavioural intentions : the case of a University

Sultan, Parves; Wong, Ho Yin - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 487-521

Persistent link: https://www.econbiz.de/10010422299

How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of gender and study mode

Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347

Persistent link: https://www.econbiz.de/10012060081

Service quality in higher education – a review and research agenda

Sultan, Parves; Yin Wong, Ho - In: International Journal of Quality and Service Sciences 2 (2010) 2, pp. 259-272

Purpose – The purpose of this paper is to explore the critical research issues in terms of service quality in higher education. Design/methodology/approach – The paper critically examines a number of leading studies in satisfaction, service quality, and higher education. Findings – The...

Persistent link: https://www.econbiz.de/10014802452