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Subordinated service environments : how branding can create unintentional service exclusion
Anderson, Kelley Cours; Popovich, Deidre; Frias, … - In: The journal of services marketing 38 (2024) 8, pp. 1074-1088
Persistent link: https://www.econbiz.de/10015114688
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Services marketing and customer service
Iacobucci, Dawn - In: Kellogg on marketing, (pp. 320-329). 2001
Persistent link: https://www.econbiz.de/10001612995
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The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay; Grewal, Rajdeep; Rangaswamy, Arvind; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
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Antecedents and consequences of adaptive selling confidence and behavior : a dyadic analysis of salespeople and their customers
Román, Sergio; Iacobucci, Dawn - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 363-382
Persistent link: https://www.econbiz.de/10003986399
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Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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Impact of religiosity and culture on salesperson job satisfaction and performance
Onyemah, Vincent; Rouziès, Dominique; Iacobucci, Dawn - In: International journal of cross cultural management : CCM 18 (2018) 2, pp. 191-219
Persistent link: https://www.econbiz.de/10011913410
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Retrospective: the effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.; Iacobucci, Dawn - In: The journal of services marketing 30 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011615443