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International journal of quality and service sciences
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Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, and loyal webroomers? Moderating role of perceived relationship investment and alternative retailer attractiveness
Natarajan, Thamaraiselvan
;
Raghavan, Deepak Ramanan Veera
- In:
International journal of quality and service sciences
15
(
2023
)
3/4
,
pp. 273-290
Persistent link: https://www.econbiz.de/10014432485
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How integrated store-service quality promotes omnichannel shoppers' word-of-mouth behaviors : the moderating role of perceived relationship investment and the shopper's perceived value
Natarajan, Thamaraiselvan
;
Raghavan, Deepak Ramanan Veera
- In:
The TQM journal : the international review of …
36
(
2024
)
4
,
pp. 1113-1144
Persistent link: https://www.econbiz.de/10014547961
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