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The importance of perceived fairness in product customization settings

Scholl-Grissemann, Ursula; Stokburger-Sauer, Nicola; … - In: The service industries journal 42 (2022) 11/12, pp. 823-842

Persistent link: https://www.econbiz.de/10013362153

The role of a smile in customer-employee interactions : primitive emotional contagion and its boundary conditions

Hofmann, Verena; Stokburger-Sauer, Nicola; Wetzels, Martin - In: Psychology & marketing 41 (2024) 10, pp. 2181-2196

Persistent link: https://www.econbiz.de/10015133713

Beauty or function? : how different mass customization toolkits affect customers' process enjoyment

Schnurr, Benedikt; Scholl-Grissemann, Ursula - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 335-343

Persistent link: https://www.econbiz.de/10011477110

The effect of price on word of mouth : first time versus heavy repeat visitors

Matzler, Kurt; Teichmann, Karin; Strobl, Andreas; … - In: Tourism management : research, policies, practice 70 (2019), pp. 453-459

Persistent link: https://www.econbiz.de/10011949903

Customer co-creation of travel services : the role of company support and customer satisfaction with the co-creation performance

Grissemann, Ursula S.; Stokburger-Sauer, Nicola - In: Tourism management : research, policies, practice 33 (2012) 6, pp. 1483-1492

Persistent link: https://www.econbiz.de/10009575997

How and when effective customer journeys drive brand loyalty : the role of consumer-brand identification

Reitsamer, Bernd; Stokburger-Sauer, Nicola; Kuhnle, … - In: Journal of service management 35 (2024) 6, pp. 109-135

Persistent link: https://www.econbiz.de/10015208645

Effects of COVID-19 on well-being and customer loyalty : a life event perspective

Stokburger-Sauer, Nicola; Hofmann, Verena; Hebborn, Heike; … - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 35-48

Persistent link: https://www.econbiz.de/10014306384

Moments of sorrow and joy : An empirical assessment of the complementary value of critical incidents in understanding customer service evaluations

Odekerken‐Schröder, Gaby; van Birgelen, Marcel; … - In: European Journal of Marketing 34 (2000) 1/2, pp. 107-125

It is commonly acknowledged that service quality can be measured by using attribute‐based and incident‐based measurements. Both methods are distinct in nature, but can be used complementarily. However, in the literature a simultaneous empirical investigation of the power of critical...

Persistent link: https://www.econbiz.de/10014721899

The power of self-efficacy change during service provision : making your customers feel better about themselves pays off

Beuningen, Jacqueline van; Ruyter, Ko de; Wetzels, Martin - In: Journal of service research : JSR 14 (2011) 1, pp. 108-125

Persistent link: https://www.econbiz.de/10008826883

A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers

Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158

Persistent link: https://www.econbiz.de/10011433898