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Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L

Spencer, Robert; Cova, Bernard - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1571-1587

Persistent link: https://www.econbiz.de/10009697978

Creating superior value through network offerings

Cova, Bernard; Salle, Robert - In: Creating and managing superior customer value, (pp. 317-342). 2009

Persistent link: https://www.econbiz.de/10003826414

Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors

Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 37 (2008) 3, pp. 270-277

Persistent link: https://www.econbiz.de/10003713060

Value slippage in brand transformation : a conceptualization

Cova, Bernard; Paranque, Bernard - In: The journal of product & brand management 25 (2016) 1, pp. 3-10

Persistent link: https://www.econbiz.de/10011563006

Creating superior value through network offerings

Cova, Bernard; Salle, Robert - In: Creating and managing superior customer value, (pp. 317-342). 2008

This paper draws on the experiences of project marketing and solution selling to improve the understanding of how to create superior value for customers. Project marketing and solution selling have both developed approaches to deal with complex marketing situations for a number of years now. The...

Persistent link: https://www.econbiz.de/10015383379