Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Robert Spencer; Bernard Cova
| Year of publication: |
2012
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|---|---|
| Authors: | Spencer, Robert ; Cova, Bernard |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 13/14, p. 1571-1587
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| Subject: | Service-Dominant Logic | Service-dominant logic | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009697978