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Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.; Kumar, Nirmalya; Narus, James A. - 2007
Persistent link: https://www.econbiz.de/10003451805
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Certified value sellers
Anderson, James C.; Kumar, Nirmalya; Narus, James A. - In: Business strategy review 19 (2008) 1, pp. 48-53
Persistent link: https://www.econbiz.de/10003687554
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From understanding to managing customer value in business markets
Anderson, James C. - In: Rethinking marketing : developing a new understanding …, (pp. 137-159). 2004
Persistent link: https://www.econbiz.de/10002407386
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New-technology startups seeking pilot customers : crafting a pair of value propositions
Wouters, Marc; Anderson, James C.; Kirchberger, Markus - In: California management review 60 (2018) 4, pp. 101-124
Persistent link: https://www.econbiz.de/10011913360
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How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus; Wouters, Marc; Anderson, James C. - In: Journal of business-to-business marketing 27 (2020) 4, pp. 353-374
Persistent link: https://www.econbiz.de/10012392044