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Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market

Rajagopal - Escuela de Graduados en Administración Pública y … - 2006

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for innovative products and unfamiliar brands of firm in competitive markets are determined largely by habits,...

Persistent link: https://www.econbiz.de/10005148421

Measuring customer value gaps : an empirical study in the Mexican retail market

Rajagopal - In: Economic issues 11 (2006) 1, pp. 19-40

Persistent link: https://www.econbiz.de/10003325440

Influence of brand name in variety seeking behaviour of consumers: an empirical analysis

Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323

Persistent link: https://www.econbiz.de/10003446115

Effects of customer services efficiency and market effectiveness on dealer performance

Rajagopal - In: International journal of services and operations management 5 (2009) 5, pp. 575-594

Persistent link: https://www.econbiz.de/10003884853

Technology and customer value dynamics in the banking industry : measuring symbiotic influence in growth and performance

Rajagopal - In: Advances in banking technology and management : impacts …, (pp. 186-201). 2008

Persistent link: https://www.econbiz.de/10003606650

Impact of retailing technology during business shutdown

Rajagopal - In: Marketing intelligence & planning 40 (2022) 4, pp. 441-459

Persistent link: https://www.econbiz.de/10013393441

Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives

Rajagopal; Rajagopal, Ananya - In: International journal of productivity and quality … 40 (2023) 1, pp. 55-79

Persistent link: https://www.econbiz.de/10014364199

Impact of customer-centric technologies on retail banking

Rajagopal; Rajagopal, Ananya - In: International journal of business competition and … 1 (2010) 2, pp. 147-161

Persistent link: https://www.econbiz.de/10009727493

Interplay of technology and customer value dynamics in banking industry : analytical construct for measuring growth and performance

Rajagopal; Rajagopal, Ananya - In: Business analytics and cyber security management in …, (pp. 147-161). 2017

Persistent link: https://www.econbiz.de/10011586322