Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
| Year of publication: |
2007
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|---|---|
| Authors: | Rajagopal |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 2.2006/07, 4, p. 306-323
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| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Markenführung | Brand management | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003446115