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Customer value
Relationship marketing
22
Consumer behaviour
21
Beziehungsmarketing
20
Customer satisfaction
18
Konsumentenverhalten
18
Service quality
18
Dienstleistungsqualität
17
Kundenzufriedenheit
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Thailand
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Australia
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Beschwerdemanagement
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Australien
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Cultural identity
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Kulturelle Identität
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Kundenservice
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Lieferantenmanagement
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Professional services
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Supplier relationship management
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Arbeitszufriedenheit
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Confidence
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Emotion
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Job satisfaction
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SME
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Services marketing
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Vertrauen
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Wirtschaftsprüfung
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B-to-B-Marketing
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Business services
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Business-to-business marketing
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Communication
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Customer aggression
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Customer loyalty
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Patterson, Paul G.
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Ruyter, Ko de
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Wetzels, Martin
2
Daryanto, Ahmad
1
Mathies, Christine
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Piyathasanan, Bhuminan
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Sharma, Neeru
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International journal of electronic commerce : IJEC
1
Journal of the Academy of Marketing Science
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The journal of business & industrial marketing
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ECONIS (ZBW)
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How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market
Sharma, Neeru
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 975-994
Persistent link: https://www.econbiz.de/10013399845
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2
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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3
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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