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Driving customer equity : linking customer lifetime value to strategic marketing decisions
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A. - 2001
Persistent link: https://www.econbiz.de/10001618452
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What is the true value of a lost customer?
Hogan, John E.; Lemon, Katherine N.; Libai, Barak - 2002
Persistent link: https://www.econbiz.de/10001704756
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Customer migration patterns : evidence from a North American retailer
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark B. - In: Journal of marketing theory and practice 22 (2014) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
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Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.; Lemon, Katherine N. - In: European management journal 31 (2013) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
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Capturing the evolution of customer-firm relationships : how customers become more (or less) valuable over time
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark B.; … - In: Journal of retailing 89 (2013) 3, pp. 231-245
Persistent link: https://www.econbiz.de/10009781858
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Measuring customer equity and calculating marketing ROI
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A. - In: The handbook of marketing research : uses, misuses, and …, (pp. 588-601). 2006
Persistent link: https://www.econbiz.de/10003420686