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National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer

Kumar, V.; Pansari, Anita - In: Journal of international marketing 24 (2016) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011460092

Profitable customer engagement : concepts, metrics, and strategies

Kumar, V. - 2013

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value --...

Persistent link: https://www.econbiz.de/10014007358

A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment

Kumar, V. - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 71-85

Persistent link: https://www.econbiz.de/10003987323

Introduction : is customer satisfaction (ir)relevant as a metric

Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109

Persistent link: https://www.econbiz.de/10011591208

A theory of customer valuation : concepts, metrics, strategy, and implementation

Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011804063

Expanding the role of marketing : from customer equity to market capitalization

Kumar, V.; Shah, Denish - In: Journal of marketing 73 (2009) 6, pp. 119-136

Persistent link: https://www.econbiz.de/10003901146

Implementing profitability through a customer lifetime value management framework

Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 32-43

Persistent link: https://www.econbiz.de/10003902477

Undervalued or overvalued customers: capturing total customer engagement value

Kumar, V.; Aksoy, Lerzan; Donkers, Bas; Venkatesan, Rajkumar - In: Journal of service research : JSR 13 (2010) 3, pp. 297-310

Persistent link: https://www.econbiz.de/10008652115

Driving profitability by encouraging customer referrals : who, when, and how

Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 74 (2010) 5, pp. 1-17

Persistent link: https://www.econbiz.de/10009237718

Assessing the effect of marketing investments in a business marketing context

Kumar, V.; Sriram, S.; Luo, Anita; Chintagunta, Pradeep K. - In: Marketing science 30 (2011) 5, pp. 924-940

Persistent link: https://www.econbiz.de/10009384003

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