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The challenge of retaining customers acquired with free trials
Datta, Hannes; Foubert, Bram; Heerde, Harald J. van - In: Journal of marketing research : JMR 52 (2015) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
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On estimating current-customer equity using company summary data : comment
Neslin, Scott A. - In: Journal of interactive marketing : a quarterly … 25 (2011) 1, pp. 15-17
Persistent link: https://www.econbiz.de/10008909387
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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Overcoming the "recency trap" in customer relationship management
Neslin, Scott A.; Taylor, Gail Ayala; Grantham, Kimberly D. - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
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Co-managing brand equity and customer equity
Luo, Anita; Lehmann, Donald R.; Neslin, Scott A. - In: Handbook of research on customer equity in marketing, (pp. 363-381). 2015
Persistent link: https://www.econbiz.de/10010483476
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Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
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Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
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Customer lifetime value : empirical generalizations and some conceptual questions
Blattberg, Robert C.; Malthouse, Edward C.; Neslin, Scott A. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10003847133
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.; Chang, Chun-Wei; Neslin, Scott A. - In: Journal of marketing 86 (2022) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10013258823