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Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang; Garrett, Tony C.; Kim, Kyung Hoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
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Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon; Ko, Eunju; Xu, Bing; Han, Yoosun - In: Journal of business research : JBR 65 (2012) 10, pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
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Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
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Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Special Section
Di Benedetto, C. Anthony; Kim, Kyung Hoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
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Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang; Kim, Kyung Hoon; Ko, Eunju; Liu, Honglei - In: Journal of business research : JBR 69 (2016) 9, pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
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Measures of perceived sustainability
Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Industrial marketing management : the international … 90 (2020), pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617
Persistent link: https://www.econbiz.de/10012544888