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~subject:"Customer value"
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Customer value
Beziehungsmarketing
18
Lieferantenmanagement
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Supplier relationship management
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Theorie
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17
Business-to-business marketing
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Relationship marketing
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Bundling strategy
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Value creation
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Business-to-Business-Marketing
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Jacob, Frank
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Bruns, Katherina
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Hartwig, Kea Larissa
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Sievert, Jens
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Marketing : ZFP ; journal of research and management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
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ECONIS (ZBW)
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Value in Context : eine ressourcen--dynamische Perspektive
Jacob, Frank
;
Bruns, Katherina
;
Sievert, Jens
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 27-50)
.
2013
Persistent link: https://www.econbiz.de/10009759356
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2
How individuals assess value-in-use : theoretical discussion and empirical investigation
Hartwig, Kea Larissa
;
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 43-59
Persistent link: https://www.econbiz.de/10011913389
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3
Value-in-use : antecedents, dimensions, and consequences
Bruns, Katherina
;
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
3
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011566853
Saved in:
4
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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