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Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty
Stokburger-Sauer, Nicola; Scholl-Grissemann, Ursula; … - In: Journal of service management 27 (2016) 4, pp. 563-590
Persistent link: https://www.econbiz.de/10011563693
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
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An assessment of value creation in mobile service delivery and the moderating role of time consciousness
Kleijnen, Mirella; Ruyter, Ko de; Wetzels, Martin - In: Journal of retailing 83 (2007) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10003438201