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Customer value
Privatkundengeschäft
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Berger, Sven C.
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Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
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Strukturwandel der Wertschöpfung im Bankgeschäft
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ECONIS (ZBW)
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Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
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Explaining the adoption of value metrics in retail banks' customer management
Berger, Sven C.
;
Martin, Sebastian F.
- In:
Enterprise applications and services in the finance …
,
(pp. 151-164)
.
2008
Persistent link: https://www.econbiz.de/10003721774
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