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Customer value
Consumer behaviour
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Relationship marketing
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Brand image
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Gummerus, Johanna
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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Context and mobile services' value-in-use
Gummerus, Johanna
;
Philström, Minna
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 521-533
Persistent link: https://www.econbiz.de/10009375654
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2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
3
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
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