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Explaining how algorithms work reduces consumers' concerns regarding the collection of personal data and promotes AI technology adoption
Querci, Ilaria; Barbarossa, Camilla; Romani, Simona; … - In: Psychology & marketing 39 (2022) 10, pp. 1888-1901
Persistent link: https://www.econbiz.de/10013465123
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Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela; Šerić, Maja; Vernuccio, Maria - In: Journal of retailing and consumer services 77 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
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Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita; Malacarne, Giovanni - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
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The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
Fortes, Nuno; Rita, Paulo; Pagani, Margherita - In: International journal of internet marketing and … 11 (2017) 4, pp. 307-329
Persistent link: https://www.econbiz.de/10011858799
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Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita; Racat, Margot; Hofacker, Charles F. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 89-105
Persistent link: https://www.econbiz.de/10012129486