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Cue incongruity in wine personality formation and purchasing
Heslop, Louise A.; Cray, David; Armenakyan, Anahit - In: International journal of wine business research : IJWBR 22 (2010) 3, pp. 288-307
Persistent link: https://www.econbiz.de/10008667166
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Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm; … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
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"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
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China and the Olympics : views of insiders and outsiders
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm - In: International marketing review 27 (2010) 4, pp. 404-433
Persistent link: https://www.econbiz.de/10008696654
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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An examination of the status and evolution of country image research
Lu, Irene R. R.; Heslop, Louise A.; Thomas, D. Roland; … - In: International marketing review 33 (2016) 6, pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
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The ivory tower and the street : how researchers defined country image over four decades and what consumers think it means
Lu, Irene R. R.; Kwan, Ernest; Heslop, Louise A.; … - In: Journal of business research : JBR 105 (2019), pp. 80-97
Persistent link: https://www.econbiz.de/10012128483
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Product-country images : impact and role in international marketing
Papadopoulos, Nicolas G. (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10000327986