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~subject:"Designation of origin"
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Subject
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Designation of origin
Consumer behaviour
31
Konsumentenverhalten
25
Herkunftsbezeichnung
22
Brand image
16
Markenimage
15
International marketing
14
Welt
14
World
14
Internationales Marketing
13
Brand management
11
Country image
11
Markenführung
11
Country of origin
8
Cultural identity
8
Destination management
8
Destinationsmanagement
8
Globalization
8
Kulturelle Identität
8
Place marketing
8
Standortmarketing
8
National culture
7
Nationalkultur
7
Sport event
7
Sportveranstaltung
7
Big event
6
Globalisierung
6
Großveranstaltung
6
International market entry
6
International market segmentation
6
Internationale Marktsegmentierung
6
Internationaler Markteintritt
6
Marketing
6
Brand
5
Culture
5
Markenartikel
5
Market segmentation
5
Sponsorship
5
Tourism marketing
5
Tourismusmarketing
5
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Undetermined
10
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Article
19
Book / Working Paper
3
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Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatzsammlung
1
Language
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English
22
Author
All
Papadopoulos, Nicolas
14
Heslop, Louise A.
9
Nadeau, John
5
O'Reilly, Norm
5
Armenakyan, Anahit
4
Lu, Irene R. R.
4
El Banna, Alia
3
Elliot, Statia
3
Hamzaoui-Essoussi, Leila
3
De Nisco, Alessandro
2
Kwan, Ernest
2
Murphy, Steven A.
2
Rojas-Méndez, José I.
2
Thomas, D. Roland
2
Alwan, Mohammed
1
Cedzynski, Marzena
1
Cleveland, Mark
1
Cray, David
1
Jaffe, Eugene D.
1
Kim, Samuel Seongseop
1
Massi, Marta
1
Papadopoulos, Nicolas G.
1
Rajos-Méndez, José I.
1
Rod, Michel
1
Szamosi, Leslie T.
1
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Institution
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Edward Elgar Publishing
1
Published in...
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International marketing review
3
Africa journal of management
2
International journal of sport management and marketing : IJSMM
2
Journal of business research : JBR
2
The journal of product & brand management
2
Corporate reputation review : an international journal
1
International journal of wine business research : IJWBR
1
Journal of global marketing
1
Journal of international marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Working paper / Marketing Science Institute, Research Program
1
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ECONIS (ZBW)
22
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1
Product-country images : impact and role in international marketing
Papadopoulos, Nicolas G.
(
contributor
); …
-
1993
Persistent link: https://www.econbiz.de/10000327986
Saved in:
2
Cue incongruity in wine personality formation and purchasing
Heslop, Louise A.
;
Cray, David
;
Armenakyan, Anahit
- In:
International journal of wine business research : IJWBR
22
(
2010
)
3
,
pp. 288-307
Persistent link: https://www.econbiz.de/10008667166
Saved in:
3
Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
Saved in:
4
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
Saved in:
5
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
6
China and the Olympics : views of insiders and outsiders
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
- In:
International marketing review
27
(
2010
)
4
,
pp. 404-433
Persistent link: https://www.econbiz.de/10008696654
Saved in:
7
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
8
An examination of the status and evolution of country image research
Lu, Irene R. R.
;
Heslop, Louise A.
;
Thomas, D. Roland
; …
- In:
International marketing review
33
(
2016
)
6
,
pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
Saved in:
9
The ivory tower and the street : how researchers defined country image over four decades and what consumers think it means
Lu, Irene R. R.
;
Kwan, Ernest
;
Heslop, Louise A.
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 80-97
Persistent link: https://www.econbiz.de/10012128483
Saved in:
10
Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products
Papadopoulos, Nicolas
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000814453
Saved in:
1
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